Experience

• Executive Director, Policy | Government Relations | US Marketing Leader | Assoc. Dir. Marketing

  Company Name

  Merck Full-time

  May 2009 – Present 11 yrs 7 mos

  Greater Philadelphia

  Executive Director, Policy & Government Relations (2019 – Present)
  
  Thought leader on social determinants of health (SDoH) to company leaders. Develop enterprise strategy for SDoH to deliver business and societal impact. Build strategic relationships with thought leaders and executive-level stakeholders in private, public, and non-profit organizations leading efforts to address SDoH.
  
  Executive Director, US Marketing Leader, Diabetes Franchise (2017 – 2019)
  
  Led Diabetes franchise, including assets from joint commercialization agreement with Pfizer. Leveraged multi-million-dollar budget to deliver market share and revenue growth for $3B franchise. Developed franchise vision, portfolio strategy, and strategic imperative. Attracted, hired, coached, motivated, and developed 11-member team consisting of 2 directors and 9 associate directors.
  
  Director, US Marketing Leader, Anesthesia, Surgery, & Alzheimer’s (2015 – 2017)
  
  Managed multi-million-dollar budget to lead development and execution of launch strategies for BRIDION, ENTEREG, and investigational BACE inhibitor franchise, with full P&L responsibilities. Led annual planning, long range operating plan (LROP), and LCM plans, and provided commercial input into business development assessments.
  
  Associate Director, Marketing (2011 – 2015)
  
  Led creation of US scientific platform to guide market development, scientific leader / society engagement, and speaker identification and training. Managed $20M budget to create / refine brand strategy, product positioning, branding elements, and core messages and tactics, working collaboratively with cross-functional stakeholders.
  
  Associate Manager, Global Market Research and Analytics, Migraine / CV (209-2011)
  
  Supported $.8B Migraine / $4B CV franchise.
  
  Selected Skills:
  * Cross-functional Leadership & Team Building
  * Marketing and Brand Strategy / Execution
  * Customer & Stakeholder Engagement
  * Franchise / P&L Management…see more

• Associate Marketing Manager

  Company Name

  LifeScan Full-time

  2007 – 2009 2 yrs

  Milpitas, California, United States

  Managed $13M promotional budget. Implemented targeted point of sale patient co-pay assistance program with leading retail pharmacies that resulted in 407% ROI. Re-engineered process for meter placement programs resulting in savings of $2 million from diversion and administrative cost. Received Global Standards of Leadership Award. Created and executed a patient adherence program with top health plans and PBMs that resulted in a 94% increase in prescription fill rates.…see more

• Senior Sales Representative | Associate Product Manager

  Company Name

  GSK Full-time

  2004 – 2007 3 yrs

  Greater Philadelphia

  Senior Sales Representative, Vaccines:
  
  Increased target achievement for territory from 59% to 160%. Achieved 114% of goal for pre-booking flu doses by. Pull through efforts increased goal achievement to 140%. Created and implemented tactical plan for sales of pre-filled syringes which increased market share to largest in nation with 89%.
  
  Associate Product Manager, Vaccines:
  
  Managed $0.5M budget to support strategy development, tactical planning, and execution for disease awareness, market development, physician and consumer promotional resources, state mandates, and reimbursement. Execution of the marketing strategy and tactics resulted in Boostrix® surpassing the full year forecast three months post launch, finishing the year 434% of plan.…see more

Make it stand out

★★★★★